This booklet concept was created for Valassis in response to their interest in offering new mail insert formats to their clients. This is a cooperative piece, designed to accommodate several casual dining advertisers and features SMS as a way to connect consumers with advertisers in a potentially longer lasting relationship beyond the printed offer.
Samples of inside spreads. The pages were designed to be modular with rules for coupon placement that prevent the booklet from coming apart if any are removed. Each coupon has instructions for receiving the offer(s) via SMS.
As a part of the booklet format exploration, our team looked at more targeted variations on content such as "Healthy Eating."