Revlon Mail Insert

This booklet was a pilot for RP Connect, a suite of new mail inserts designed to bridge print to digital messaging in a rethink of a long standing format creating value for both consumers and retailers.

The front cover is short and reveals coupon content inside. If all of the coupons are detached, the booklet becomes a square, flush with the shorter cover which is one of the design features in this format.
Inside, a Facebook Messenger code linked users to related video content and the coupons were paired with detailed product information.
Following are concepts that preceded this pilot. 
RedPlum mail inserts (recently rebranded RetailMeNot Everyday) have been in newspapers and bulk mail since the 1970’s and have not kept up with increasing consumer or retailer expectations. I worked with Harland Clarke's New Product Development team to rethink this product. Based on research and earlier iterations, we produced a versatile, editorially-driven print vehicle for promotions that accomplished several goals:
• provided a more engaging experience for recipients with the inclusion of relevant content (recipes, how-to’s)
• bridged the gap between print and digital using imperceptible barcodes, Facebook Messenger/kik codes (users could scan pages with a mobile device for extended content & offers or to engage with a chat bot)
• a small size optimized to print in house at low cost
• a more portable piece that is less prone to damage during handling, plus a higher end appearance and longer shelf life
• a templated layout that balances design flexibility with ease in graphic production

A circular concept for German grocery chain ALDI paired relevant editorial & links to online content with product information.

Health & Wellness CPGs paired with WebMD editorial content. The RedPlum Connect app utilized Digimarc's Mobile SDK which allowed users to access online content by scanning imperceptible barcodes in the print booklets. We denoted these areas with a brightly colored circular icon.

A booklet concept with editorial content from The Drive, paired with auto-related advertising and offers.

In an earlier phase of this project we came up with a number of formats and produced three of them as high fidelity physical prototypes to test with users. I came up with the wallet concept on the top left. After user tests and stakeholder input, the short-cover booklet concept was refined and advanced to the sales team. I set up InDesign templates for the booklets themselves, helped create accompanying documentation, prepared proof sheets on final paper stock to test watermarking specs and created assets for an RP app prototype.

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