This booklet was the pilot for RedPlum Connect, a suite of new shared mail inserts designed for Valassis. Revlon released this as a part of their “Choose Love” campaign.
Inside, a Facebook Messenger code linked users to related video content and the coupons were paired with detailed product information.
Following are concepts that preceded this pilot. Based on research and earlier iterations, I worked with Harland Clarke's New Product Development team to produce an editorially driven print vehicle for promotions that accomplished several goals:
• provided a more engaging experience for recipients with the inclusion of relevant content (recipes, how-to’s)
• bridged the gap between print and digital using imperceptible barcodes, Facebook Messenger/kik codes (users could scan pages with a mobile device for extended content & offers or to engage with a chat bot)
• a small size optimized to print in house at low cost
• a more portable piece that is less prone to damage during handling, plus a higher end appearance and longer shelf life
• a templated layout that balances design flexibility with ease in graphic production

A circular concept for German grocery chain ALDI paired relevant editorial & links to online content with product information.

Health & Wellness CPGs paired with WebMD editorial content. The RedPlum Connect app utilized Digimarc's Mobile SDK which allowed users to access online content by scanning imperceptible barcodes in the print booklets. We denoted these areas with a brightly colored circular icon.

A booklet concept with editorial content from The Drive, paired with auto-related advertising and offers.

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