An increased volume of original video content being produced for Shape necessitated a more structured video section. Breaking Shape Video down into subsections not only made for an easier time of viewing content of interest, but allowed for additional sponsorship opportunities.
For this project, I reused some of the UI developed for Shape’s library of exercise moves and shop to keep things familiar for users. I also borrowed a footer pattern from one of the men’s sites for navigating to related videos. Since the global site navigation would be present throughout, attention was paid to how the Shape Video header and navigation transformed as users moved from landing page to individual videos.